Event Integrates Nielsen’s Powerful Consumer Research and Emerging Trends in Books, Media and Entertainment
NEW YORK – Sept. 4, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, will host the Nielsen Children’s Book Summit on Friday, Dec. 12, 2014, at the McGraw-Hill Auditorium in New York City. The summit, a unique new event for the children’s publishing industry, will provide a comprehensive overview of the children’s book landscape designed to meet the needs of publishers, marketers and content developers looking to understand a holistic view of consumption behavior.
The Nielsen Children’s Book Summit will feature new, ground-breaking research from Nielsen’s expertise in media, publishing, entertainment and technology to provide a snapshot of how book consumers, ranging from early readers through teens, are interacting with industries such as music, video, gaming, film, and mobile technology. With its vast collection of insights, Nielsen is uniquely positioned to present a view of cross-channel consumption, simultaneous media usage, co-viewing and the role of mobile in accelerating media engagement.
“It is increasingly clear to us and our customers that children’s media consumption is completely omnivorous,” said Jonathan Stolper, Senior Vice President, U.S. Book, Nielsen. “If we want to understand the key trends affecting our business, we need to take a much broader approach and look at all the ways children’s media intersect. No one else is in a position to do that like Nielsen. We’re very excited about this new initiative.”
The event, a co-production between Nielsen and Miami-based publishing specialists Bookigee, will feature presentations from Nielsen researchers; child development specialists; live focus groups with families and teens; and special presentations on “A Day in the Life” of the connected family. Nielsen experts will share insights on how to create compelling content, how to use technology to reach them, and how to leverage other forms of entertainment in extending book brands to deepen engagement.
“I’m particularly excited about the live focus panels with book consumers. This is a unique chance for us to explore a range of core questions that we can’t get at easily,” said Bookigee’s CEO Kristen McLean. “For instance, how exactly do kids find out about the brands they love, and how impulsive are the decisions parents make about buying a product or an app at their children’s request? These questions come up over and over in research requests from our clients. I think attendees are going to walk out with plenty of insights to take right to their next meeting.”
Visit www.nielsen.com/kidsbooks for more information about the event.
Scoop Marketing: Anna Loynes
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Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Bookigee is a Miami-based data, analytics, and consumer research company with deep industry expertise in book publishing. They partner with forward-thinking companies to create smart solutions that shift the industry paradigm. The company’s work falls into four practice areas: data and analytics tools for publishers; new business tools for authors; business development consulting; and public speaking and industry education. Bookigee's mission is to help the book industry understand and leverage the opportunities of the Digital Age.