Welcome

The Ultimate Guide to Nielsen Consumer Panel Services (CPS) Client Learning Site offers learning resources on data foundations and analytics. Please view the overview material on this page or access the links below to view additional pages for your most relevant topics.

Introduction to Nielsen Consumer Panel Services

Overview

This video is a high-level overview of what Nielsen Consumer Panel Services is—and how you can use it.

(Video length: 2 minutes, 40 seconds)

Who are the Panelists and What Do They Do?

This video explains who the panelists are and what they do. It also explains the various data collection methods Nielsen uses in different countries so you can get accurate, reliable and consistent data.

(Video length: 3 minutes, 8 seconds)

Learn more:

Job Aid: A Quick Guide To What You Don’t Know About Data Collection

Activity: Day in the Life of Nielsen Panelists

In this activity, you’ll work through a series of scenarios as Nielsen panelists. In each scenario, you’ll walk through a day-in-the-life of a panelist and learn how they would record their household purchases using one of the data collection methods.

Learn More:

Job Aid: Nine Questions & Answers To Demystify CPS Data Collection - A list of our Panelists most common CPS questions and answers to help clarify what panelists are encouraged to record (country depending).